Lamson

Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully USA-machined, and ultra-reliable reel at a great price. By increasing the arbor to a larger diameter and making the spool narrower—all the while decreasing its total weight and parts—Guru S takes it to another...

Let's face it, die cast reels are intended to be low cost alternatives to a machined reel, right? Imported, heavier, easier to damage, plain Jane, etc. Well . . . not necessarily. When we started creating Liquid we focused purely on the virtues and advantages a pressure-cast process can offer....